Liv Sin Releases ‘King Of The Damned’ Video

Liv Sin, the new band led by former Sister Sin vocalist Liv “Sin” Jagrell, has released the official music video for a new song called “King Of The Damned.” The track is a call to action for the public to do something about the extinction of the world’s wildlife. The band has chosen to work with the Swedish animal rights organization Djurens Rätt during the single campaign.

“For me, this song is a call to action to everyone that we as humans will soon extinguish all of the world’s wildlife,” Liv says. “And we need to take action immediately otherwise there will be nothing left.

“I got the inspiration to the lyrics from Nick Brandt’s exhibition ‘Inherit The Dust’ (a photo exhibition where Brandt revisited places where he used to take pictures of the wildlife, and how its landscapes are now of garbage and people living in the garbage) and the shooting of Cecil The Lion. For me, both of those events are extremely depressing and not very flattering for mankind. Unfortunately, that’s the way we are heading if we do nothing.

“Remember Lion King? Well, soon there is not going to be any ‘King of the Jungle’ left, they will be ‘King of the Damned’ instead.

She continues: “I wish that everyone would take a minute to just think about it, about how we are treating our world.

“We chose to cooperate with a Swedish animal rights organization called Djurens Rätt on this song. All of the profits of this song from our Bandcamp site will go to them. You can also donate through PayPal at info@despotz.se.”

Liv Sin’s debut album, Follow Me, was released in April via the Swedish label Despotz Records.