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Erika Icon

Iconic Marketing & PR – Perception vs. Reality

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We all know there is reality, and then there’s perception. Reality is the state of things or how they exist. Perception is how a person perceives or interpret things, and might not always be rooted in reality. Many times, a person’s reality can become skewed by perception—this means they can perceive a situation (or a person) for something it’s not really. This can cause a lot of problems for rock stars, adult performers, actors and others in the spotlight.

Let’s give a few examples to understand this better and how it can affect your reputation and potentially your career.

Let’s start with a very famous person:
In 2007, Lindsay Lohan had a problem with partying and drugs. She had a DUI and went to rehab multiple times. People thought she was out of control and she lost several movie deals. This went on for about six years. Although she has since cleaned up and has been out of the limelight, some people still perceive her as a party girl and a drug addict. Her work and popularity levels never seemed to return to where she was—this may be because of perception and/or how she prefers to live.

Here’s another about someone you’ve probably never heard of…OK, I’m kidding:
Gwen Stefani broke up with her husband after allegations of cheating with their nanny. The world felt sorry for the beautiful singer—she could have just played a victim, and the perception of her would have remained intact. But instead, she showed the world just how strong she is. She faced it head on with a smile and found someone else to love. She moved on and did it with class.

Perception is the most important thing, and to many people it is reality. The phrase image is everything applies definitely here. You should be constantly thinking about how the public perceives you, if you want to be successful. Don’t stop being yourself, but be aware of this.

If you have image issues like having a temper, a history of crime or drug use or just appearing to be crazy, you can turn all this around. First you need to decide to make the change and become a different person in public. Then, you need to hire someone to help you with image control. We’ve helped our clients with this many times, whether they come to us with an image problem or something happens while they are with us. There are also image control specialists you can hire to work with you and your publicist.

Sometimes, people will perceive you as something you’re not when you’re just being you. I have seen people on social media call porn starlets racist when they don’t do interracial scenes and then turn around and call them white trash (or worse) after they do IR scenes. These people are haters and your real fans know how you are. Ignore them and people will see you as strong, independent, leading the life you want, and ready for success.

If you need help with your image or just want to get your name out there and improve your career and image, we can help. We work with adult and mainstream clients. Just email us at info@therubpr.com.

ABOUT ERIKA ICON

Born in NYC and with an East Coast attitude to match, Erika Icon is one of the feistiest women in the adult industry with 10+ years of experience. In 2008, Icon started her own firm, The Rub PR, the full-service adult PR agency working with the top studios, companies, and performers. Prior to working in adult, she worked for six years as an Art Director and Copywriter for well-respected advertising agencies in Los Angeles.

Icon has helped her promote her clients and their brands effectively, and brought them into the mainstream arena. In 2014, Icon got her client Kimber James cast on E! Entertainment’s “Botched” and even appeared with her on the show. The Rub PR’s clients have appeared in numerous mainstream TV and movies, in addition to interviewed by Cosmo, Cosmo Latina, Elle, Refinery29, Vice, Playboy, The Daily Beast and many more.

In November of 2011, Icon was XBIZ’s WIA (Woman in Adult). Over the past six years, she’s garnered three nominations from the Fame Registry for Publicist of the Year, a 2014 XBIZ Awards nomination for Marketing Campaign of the Year, two 2015 AVN Awards nominations for Outstanding Marketing Campaign, and a 2015 Inked Awards nom for The Bill Snyder Achievement Award.

Icon has been interviewed by Cosmo for an article entitled “What It’s Really Like to Be a PR for Porn Stars”, in addition to interviewing with PR Week for their Sex Issue and the Wall Street Journal about her social media expertise. She writes monthly blogs for XCritic and Rock Confidential about the industry and public relations.

For more about The Rub PR, visit http://therubpr.com/.

Erika Icon

Iconic Marketing & PR – What Can We Learn From Mariah Carey?

Mariah probably could have handled it better on stage, but what happened after she got off stage was where she went wrong.

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I was home on New Year’s Eve. Even if I wasn’t, I would have been tuning into Dick Clark’s New Year’s Rockin’ Eve With Ryan Seacrest after reading my friend Shabooty Bieber’s post on Facebook about what a fiasco Mariah Carey’s performance was. Shabooty is three hours ahead, so I had to wait to see exactly what happened.

Many thought Mariah was drunk and/or high. Maybe she forgot the lyrics. We don’t know exactly what happened. But, what I and millions of others around the world saw was her missing and not even singing in many parts, her talking to the audience about bizarre things, and her dancers/bodyguards having to keep her upright and balanced. She blamed it on technical difficulties and the sound being jacked up. And, the balance issues could have been the towering high heels she was wearing and the wind blowing. She probably could have handled it better on stage, but what happened after she got off stage was where she went wrong.

Immediately, Mariah began to point fingers and vilify the show, Ryan Seacrest and anyone involved. Should you address the issue when something like this happens? Yes and no. It depends how you’re going to handle it. She could have just gone on social media and said she was sorry how everything went down and next time she’s on the show, it will be better than ever. Yes, the high road will always make you look good. But, the fact the she handled it so poorly made many wonder was she in fact high or drunk and if she’s not a good person to talk to people this way. It would have been better for her to say nothing.

What happened next was the most puzzling. She posted a pic on social media to try and distract people from the situation. That would have been great, if she was looking hot in a bathing suit in a jacuzzi surrounded by snow. But, what she looked like was disheveled with her swimsuit hanging of her shoulder and possibly drunk or high again. One site even ran an old pic she took a year or so ago in the same scenario, looking hot and fit. Another bad move on Mariah’s part.

My thought was where was her publicist? This the person who should be helping her out of a jam like this and advising you before taking on something like this publicly. Maybe, her publicist was there and told her to do it or just stood by idly. If that’s the case, they need to be replaced. A good publicist will help you with damage control and take the reins for you. Her image is tarnished and it will take longer for people to forget the original incident, and now how she handled it. The best thing she can do now is to be silent.

We’re experts in damage control and help our clients with situations like this and even more serious ones. If you are looking for an adult or mainstream publicist, we’re here to help. Just email us at info@therubpr.com.

ABOUT ERIKA ICON

Born in NYC and with an East Coast attitude to match, Erika Icon is one of the feistiest women in the adult industry with 10+ years of experience. In 2008, Icon started her own firm, The Rub PR, the full-service adult PR agency working with the top studios, companies, and performers. Prior to working in adult, she worked for six years as an Art Director and Copywriter for well-respected advertising agencies in Los Angeles.

Icon has helped her promote her clients and their brands effectively, and brought them into the mainstream arena. In 2014, Icon got her client Kimber James cast on E! Entertainment’s “Botched” and even appeared with her on the show. The Rub PR’s clients have appeared in numerous mainstream TV and movies, in addition to interviewed by Cosmo, Cosmo Latina, Elle, Refinery29, Vice, Playboy, The Daily Beast and many more.

In November of 2011, Icon was XBIZ’s WIA (Woman in Adult). Over the past six years, she’s garnered three nominations from the Fame Registry for Publicist of the Year, a 2014 XBIZ Awards nomination for Marketing Campaign of the Year, two AVN Awards nominations in 2015 and 2017 for Outstanding Marketing Campaign, and a 2015 Inked Awards nom for The Bill Snyder Achievement Award.

Icon has been interviewed by Cosmo for an article entitled “What It’s Really Like to Be a PR for Porn Stars”, in addition to interviewing with PR Week for their Sex Issue and the Wall Street Journal about her social media expertise. She writes monthly blogs for XCritic and Rock Confidential about the industry and public relations.

For more about The Rub PR, visit http://therubpr.com/.

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Erika Icon

Iconic Marketing & PR – Buy Your URL… Before Someone Else Does

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Many times in the adult industry, girls get into the business without really knowing what to do and people take advantage of them. One of the things they don’t know (and I always try to educate them on) is the importance of buying your own URL.

If you are unfamiliar with what a URL is, it’s what you need to start a website. For example, Justin Beiber’s is justinbeibermusic.com. I’m wondering why he didn’t buy justinbeiber.com. I looked up that URL and it was owned by a company. If you don’t act fast enough, you could have a problem when you want to start your official website—whether you’re an adult performer, rock star or actor, at some point you will want to have a website.

A lot of times, a girl will start in the adult industry and not buy her own URL. Either her agent, manager or even her publicist will buy it for her and hold it hostage. I have seen this happen many times. They may keep it for spite or even charge the girl a fee to buy it from them. I have even seen fans and stalkers do this. It’s illegal and called cybersquatting. The FBI and local police actually prosecute people for this crime.

So when you get your stage name (or even use your real name), go to a site like GoDaddy and use the Search Domain bar at the top of the page and see if your URL is available. Let say your name is Donatello Turtle. That’s available right now on GoDaddy as DonatelloTurtle.com. If you buy the .com, you should also buy the .net version, too.

Whether you’re ready to launch your site or not, buy it now, before someone else does. Make sure to check your email for the renewal a year from when you buy it (or you can set it anywhere from 3 to 5 years). If you don’t renew it within a certain amount of time, someone else can scoop it up.

I have seen cyber squatters buy URLS and sell them up to $15k. There’s not much else you can do except come up with an alternate name like DonatelloTheTurtle.com or ClubDonatelloTurtle.com. You can take them to court, but it will cost a lot of money (upwards of $10k in legal fees). Also avoid buying sites that DO NOT end in .com. There are millions of other ones like .guru, .xxx, .tv, .club, .biz and tons of others. Not worth it, and it can be confusing.

Another thing you might want to do is to trademark your name. That way no one can open a site with a similar name or they do steal your URL, you can legally make them give it back to you. Trademarking is just a good idea anyway and it costs just under $2k. It could save you thousands over time. It requires a lawyer.

And lastly, make sure to get your own name for your Twitter, Fan Page for Facebook and Instagram. Pick a consistent name. Once you decide on a name, get it right away also. People take these kinds of names too. Once you have enough followers on Twitter, you will want to get Verified so people will know it’s really you. Twitter has a new online form that makes this easy. Instagram rarely verifies people, unless they’re uber famous.

If you want to hire a publicist to help you with all of this, we can do that. You will need to physically buy it yourself, but we can help you with the process and of course, making you famous. We let the clients buy and set up everything on their own, so can control their own destiny and never feel taken advantage of. We work with adult and mainstream clients. Just email us at info@therubpr.com.

ABOUT ERIKA ICON

Born in NYC and with an East Coast attitude to match, Erika Icon is one of the feistiest women in the adult industry with 10+ years of experience. In 2008, Icon started her own firm, The Rub PR, the full-service adult PR agency working with the top studios, companies, and performers. Prior to working in adult, she worked for six years as an Art Director and Copywriter for well-respected advertising agencies in Los Angeles.

Icon has helped her promote her clients and their brands effectively, and brought them into the mainstream arena. In 2014, Icon got her client Kimber James cast on E! Entertainment’s “Botched” and even appeared with her on the show. The Rub PR’s clients have appeared in numerous mainstream TV and movies, in addition to interviewed by Cosmo, Cosmo Latina, Elle, Refinery29, Vice, Playboy, The Daily Beast and many more.

In November of 2011, Icon was XBIZ’s WIA (Woman in Adult). Over the past six years, she’s garnered three nominations from the Fame Registry for Publicist of the Year, a 2014 XBIZ Awards nomination for Marketing Campaign of the Year, two 2015 AVN Awards nominations for Outstanding Marketing Campaign, and a 2015 Inked Awards nom for The Bill Snyder Achievement Award.

Icon has been interviewed by Cosmo for an article entitled “What It’s Really Like to Be a PR for Porn Stars”, in addition to interviewing with PR Week for their Sex Issue and the Wall Street Journal about her social media expertise. She writes monthly blogs for XCritic and Rock Confidential about the industry and public relations.

For more about The Rub PR, visit http://therubpr.com/.

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Erika Icon

Iconic Marketing & PR – To Go To The Press… Or Not?

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If you could make yourself famous by outing publicly someone would you? We’re living in a society where people will do anything to get their name out there. Look at the Kardashian clan, the posts on TMZ, and the number of tabloids for sale at your local grocery store. It’s an attitude of forget about hard work, and let’s rat people out to the tabloids. Reality stars, porn stars, and even every day people are jumping on the bandwagon for their shot at having their name in the limelight.

You may find yourself in a position where you could leak some juicy gossip to the press… but should you? Sure, you might get 15 minutes of fame and/or some cash in your pocket. But, it’s not a good idea and here’s why:

You will be a flash in the pan and people will remember you now, but in six months (or maybe even in a few short weeks) you will be a long gone memory. If you attain fame, you want it to be long lasting. Think about people like porn stars that dated Charlie Sheen, the girl who gave Hugh Grant a BJ, the tranny Kendra Wilkinson’s husband had an affair with, and a college girl outed for doing porn. Can you remember their names? If you’re in the adult biz maybe you do, but the average person on the street would have no clue.

Do you want to hide in your home and hope people won’t notice you? People will have some very negative things to say after the info gets out, and it won’t be pretty. They may slander you on social media or maybe even to your face. Do you really want to go through that?

Is this what you want to be known for? I would hope my clients would never been in this predicament. It’s bad for me to deal with the shit storm being this person’s publicist, and not something I would want them being known for.

And, you might not even have a publicist, so you would be forced to deal with this on your own—imagine your phone ringing not stop, tons of questions, people lined up outside your house, and your life on public view.

And then there’s this little thing called karma. If you ruin someone else’s life to further your own, you’re not making good causes and it will catch up with you.

A former client of ours was part of a fierce media storm and the victim of a social media smear campaign. Had she had been with us, we would have advised her against it. Sure she made a few bucks and was in the news for two days—that was weeks ago, and now no one cares. The news has moved onto other salacious stories. She has ruined her credibility and her life, and where will she go from here. Kylie Minogue might have had a song about the only way being up, but this is definitely not the case for this woman.

I’ve been a publicist for eight years and have worked in adult and mainstream, and had all kinds of clients. My advice to you is just don’t do it.

If you have questions about PR, feel free to drop us a line at info@therubpr.com.

ABOUT ERIKA ICON
Erika Icon is the owner and publicist of The Rub PR, an XBIZ and AVN nominated, premiere, full-service agency that works with the top adult studios, performers and companies. Her company and clients have been profiled by the Wall Street Journal, Cosmopolitan, Elle, Refinery 29, Ad Week/PR Newser and many other top shelf websites and publications. For more information on her services, visit http://therubpr.com/.

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Erika Icon

Poaching Isn’t Just For Animals Anymore… It’s Part Of The Business World

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Once you become a rising star and get on the radar or you’re already a hot commodity, everyone is going to want a piece of you. Hopefully, if you are serious about your career you already have a publicist, along with an agent and maybe even a manager.

If you have a publicist, others might be trying to vie for their spot. I’ve had clients who are big names or their names are on everyone’s lips and other publicists have tried to poach them… and unsuccessfully. If you’re unfamiliar with the term poaching, it means to try to steal.

Their tactics could be coming up to you at a trade show, taking photos of you and then posting them to Twitter with catchy little comments. And, then maybe they leave you their business card, even though they know you’re already working with another publicist.

So, if you’re in this predicament and another publicist is trying to poach you, what should you do?

Think about what your current PR company has done for you. If they’re doing a great job, why would you want to leave? If you have someone who not only does a stellar job and looks out for your best interests, you don’t want to lose that. You want to be with someone who looks at you as more than a paycheck.

If someone is trying to steal you away, they may say anything to get you. Some publicists will lie and say they can get you into magazines like Penthouse, on Howard Stern and promise you the world, when in actuality they can’t and/or won’t do these things from you.

If you do end up leaving your current PR, ask around about the new publicist, and see if they really live up to all they promise and what can of work they do.

Make sure you’re making the right decision. If you leave your current publicist for another publicist and it doesn’t work out, they might not take you back. I had a client leave me for another PR agent who lied to her, charged twice as much, and basically did nothing. Within two months, she was back. If she hadn’t had been with me so long and I didn’t love her to death, I might not have taken her back.

Your career is very serious business and you should really think about every move you make, so your decisions don’t come back to haunt you. A publicist is crucial to the success of your career by getting your name out there and hopefully on everyone’s lips.

If you have questions about PR, feel free to drop us a line at info@therubpr.com.

ABOUT ERIKA ICON
Erika Icon is the owner and publicist of The Rub PR, an XBIZ and AVN nominated, premiere, full-service agency that works with the top adult studios, performers and companies. Her company and clients have been profiled by the Wall Street Journal, Cosmopolitan, Elle, Refinery 29, Ad Week/PR Newser and many other top shelf websites and publications. For more information on her services, visit http://therubpr.com/.

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Erika Icon

Are You Handling Your Career Like Kim Kardashian Or RuPaul?

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Kim Kardashian has outdone herself this time. No, she hasn’t gotten more plastic surgery. She had a bizarre Twitter rant this week that ET Online referred to as “epic”. The rant revolved around her pregnancy and whether or not she has a surrogate or if she’s really carrying her own child and if it was in fact twins. At first, people thought her account must be hacked, but she admitted it was her and that she was “bored in her hotel room”. But it was very obvious to everyone that she on a rampage. Here are a few of the gems she Tweeted:

Can’t wait til my website is active! I’m gonna do live video streaming so every time someone talks shit I can go blast the fuck outta them

Pregnant KiKi does not play!!!! *BLOOP!*

Trust me I won’t give lames the time of day! Don’t have that much free time now! Still have about 30 businesses 2run

She has since deleted some of the Tweets, but as we know screenshots last forever and were part of ET Online’s piece.

OK, you’re mad at TV personality Wendy Williams and your fans or haters for spreading information that isn’t true. You’re having a bad day, Kim. I get it. But, using social media as your shrink or a way to kill time is never good. I have to wonder if she did some of this to detract some of the attention away from Caitlin Jenner (formerly Bruce Jenner). If I were her publicist, I’d tell her to phone a friend if she needed to vent.

So, last night I was watching the season finale of RuPaul’s Drag Race. There have been rumors going around about how the Queen Been is choosing the winner for each season and elimination, and basically it’s fixed to get a particular outcome. There have been articles written on it and gossip shows dedicated to the topic. RuPaul didn’t address it, until last night. He said:

“Like my momma said, unless them bitches is paying your bills, you don’t pay them bitches no mind.”

And, that was all. He handled it with humor and grace. RuPaul didn’t sweep it under the carpet and handled it head on. Kim K could definitely take a cue from Ru. I’ve always respected RuPaul, and even more so now.

How Kim K. and the Kardashian clan still have any relevance is a mystery to many people. They become famous for airing their dirty laundry and people never seem to tire of it, even though there’s a phone app to help you avoid her online. There will come a day when it’s over, and based on this rant it might be very soon.

If you have questions about PR, feel free to drop us a line at info@therubpr.com.

ABOUT ERIKA ICON
Erika Icon is the owner and publicist of The Rub PR, an XBIZ and AVN nominated, premiere, full-service agency that works with the top adult studios, performers and companies. For more information on her services, visit http://therubpr.com/.

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